May09
When baby boomers were driving their first and second cars, the world was a different place when it came time to shop for a car. Today, the major decision is whether to lease or purchase a vehicle, and in a typical economy leasing now accounts for roughly 20 percent of all vehicle sales. But when boomers started shopping for cars in the 60s and 70s, they did what their parents and grand parents did – they financed their vehicles and drove them for 10 years or longer.
Even after...
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Jun30
Looking for a hot deal this July 4th weekend from your local car dealer? July 4th is Independence Day, which means get ready to fire up that grill and gulp down some lemonade – or perhaps a different favorite beverage. It’s the annual summer holiday that celebrates all things hot and steamy, including the pool, good food and of course the heat.
Mar25
The Ram marketing campaign will combine ads that feature the truck's image along with the information about product attributes that dealers like, said Olivier Francois, Chrysler's head of marketing. The Ram also will be appearing at more than 30 regional events this spring and summer as part of a campaign to connect with customers. Diaz, who is also Chrysler Group's lead sales executive, said the company was committed to backing the truck with plenty of marketing muscle. .