Dodge Viper could be sacrificed for new Sebring
Cerberus has had a chance now to fully inspect Chrysler LLC's offerings, and the private equity firm wants to make fast changes. The equity firm owners recognize that a complete overhaul of the relatively new Sebring with its cheap interior and eye-sore looks needs to happen immediately. Unfortunately, some of the cash necessary to fix the Sebring may come at the expense of the Dodge Viper. Inside Line reports that Cerberus is prepared to make an instantaneous decision regarding the future of the Viper, both because of a cash crunch and because the $85,000 snake may be losing its bite anyway with the passing of a new national energy bill and higher CAFE standards around the corner. It's hard for us to imagine Dodge and parent company Chrysler LLC losing its halo car like this. We're no auto execs, but the Viper does nothing but make money and fans for Chrysler, and since it's new for 2008, another redo isn't required for at least a four-year life-cycle or so. In other words, we don't like the idea, and likely very few of you do either. Thanks for the tip, Gustavo!
[Source: Inside Line]
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Print | posted on Thursday, January 10, 2008 10:46 AM