Honda hypes reliability with Mile Makers
Participation in online communities has exploded into the mainstream. It is a hot trend that large corporations cannot ignore, especially due to the advertising potential contained therein. Rather than just forking over the funds to sponsor enthusiast sites, automakers are also creating communities of their own. Honda is one that hopes to ride the trend wave by offering a place for customers to brag about their Honda's reliability.
On the Honda Mile Makers website, visitors can join in by uploading a picture of their vehicle, reporting its mileage and writing a blurb about their experiences. Members are awarded a medal depending on the mileage, anywhere from bronze for 100,000 to diamond for 1,000,000 plus. Currently there are no loggers above gold medal status, though. And as far as we can tell, there's no way to verify an owner's mileage claim, so go for that diamond medal by Googling an old CRX image and bragging about your million-plus miles of fun. Memorabilia such as t-shirts, coffee mugs and computer wallpapers are also offered on the site so you can let everyone know you drive your Honda way too much via kitschy paraphernalia.
[Source: Honda]
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Print | posted on Monday, January 07, 2008 1:27 PM