Hyundai HND-3 Veloster
Posted by cardesignnews
Two years ago, at the same venue, the biggest name in the Korean automotive business failed to showcase any significant new concept at its domestic motor show, underestimating the show's significance and its domestic competition. But at the same show, GM Daewoo unveiled the T2X concept, stole the limelight and was hailed as the car of the show, and to rub salt into the wound, smaller companies such as Ssangyong also unveiled a number of new concepts at the show.
Vowing not to repeat the mistake, Hyundai is showcasing the Veloster concept, a compact coupe, targeting the younger Generation-Y. The name Veloster derives from 'velocity', with the meaning 'the one who controls speed'.
The Veloster displays plenty of visual speed with exceptionally short front/rear overhangs supported with a strong wheelarch volume, long wheelbase, 20-inch alloy wheels and a low, flat roof line. When comparing Veloster against other concepts from Hyundai, it must rank as one of the most aggressive cars to come out in recent memory. However, the overall front detail was left wanting, with the grille in particular almost looking as if it was forced on to the front just to keep in line with the recent Hyundai concepts.
The overall interior design is clever and very well-resolved, with a circular design theme applied throughout the IP, center console, door trims and even to the seats. Interior functions feature an IT support jack and an entertainment system for an MP3 player. The silver/red/white interior color coordination has been resolved exceptionally well, and the overall quality of the model enhanced what was already a great initial concept.
Hyundai, criticized by some for conservative design, even with its concept cars, certainly have pushed the envelope with this concept, and it is evident that designers were given freedom to design the car of their dreams.
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Print | posted on Monday, October 22, 2007 4:14 PM